Last updated: December 30, 2019
Welcome to the web site (the “Site”) of FireStorm Labs (doing business as Shady Pets). This Site is operated by Shady Pets and provides the following functions: Information about our game Shady Pets and an opportunity to back the development of this game via Kickstarter, and to view or enter a photo contest, whether accessible to you via web, mobile app or other platform (our services, together with the Site, are the “Services”) by visitors and users of the Services (“you” and/or “your”).
Who we are:
We are Shady Pets, a dba and division of FireStorm Labs, a Nevada limited liability corporation with our mailing address at 3773 Howard Hughes Parkway, Suite 500 South, Las Vegas, NV 89169-6014.
We will refer to these companies together as “Shady Pets”, “we”, “us” and/or “our”.
Information We Collect:
When you interact with us through the Services, we may collect Personal Data and other information from you, as further described below:
Personal Data That You Provide Through the Services: We collect Personal Data from you when you voluntarily provide such information, such as when you contact us with inquiries, respond to one of our surveys, enter a contest, sign up for newsletter, register for access to the Services or use certain Services, which typically includes your: (i) name; (ii) telephone number; (iii) email address; (iv) home address; (v) information about your home which you give us; (v) your payment details; (iv) your IP address; and (vi) any other personal information which you give us in connection with the Services.
Non-Identifiable Data: When you interact with Shady Pets through the Services, we receive and store certain information which does not identify you personally (referred to as personally non-identifiable information in the USA and non-personal data in the European Union). Such information is collected passively using various technologies. This includes:
- Technical or other details about any device which you use to access the Services, including: Internet and/or network connection; your Media Access Control (MAC); any device Unique Device Identifier (UDID) or equivalent; your operating system, browser type or other software; your hardware or mobile device details (including your mobile device type and number and mobile carrier details), if applicable; or other technical details. This is technical data about our users and their actions and patterns, which we do not believe identifies any individual;
- Details of your use of our Services including, but not limited to: metrics information about when and how you use the Services; traffic data; and your geographical location data.
Shady Pets may store such information itself or such information may be included in databases owned and maintained by Shady Pets’ affiliates, agents or Independent Servicers. The Services may use such information and pool it with other information on an anonymized and generalized basis to track, for example, the total number of users of our Services, the number of visitors to each page of our Site and the domain names of our visitors’ Internet Independent Servicers. It is important to note that no Personal Data is available or used in this process.
We also serve cookies to help us anonymously track web traffic, as described above.
By providing us with the information about you discussed above, you consent for us and our subsidiaries and affiliates (the “Shady Pets Related Companies to use that information in the following ways:
(1) to implement and monitor any Shady Pets orders or contest entries which you make using our Services; (2) to ensure that content from our Services is presented in the most effective manner for you and for your computer or other device from which you access the Services; (4) to provide you with information, products or services that you request from us or which we feel may interest you; (5) to carry out our obligations arising from any contracts between you and us; (6) to allow you to participate in interactive features of our Services, when you choose to do so; (7) to notify you about changes to our Services; (8) to improve or modify the Services, for example based on how you use our Services; (9) to calculate conversion rates and other elements of Services’ performance; and (10) for marketing purposes (which we expand further below).
Our Disclosure of Your Personal Data and Other Information:
Shady Pets is not in the business of selling your information. We consider this information to be a vital part of our relationship with you. There are, however, certain circumstances in which we may share your Personal Data with certain third parties, as set out below:
Business Transfers: As we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution or similar event, Personal Data may be part of the transferred assets.
Legal Requirements: Shady Pets may disclose your Personal Data if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, (ii) protect and defend the rights or property of Shady Pets, (iii) act in urgent circumstances to protect the personal safety of users of the Services or the public, or (iv) protect against legal liability.
Marketing and advertising: Shady Pets and its affiliates may use Personal Data to contact you in the future to tell you about services we believe will be of interest to you. If we do so, each communication we send you will contain instructions permitting you to “opt-out” of receiving future communications. In addition, if at any time you wish not to receive any future communications or you wish to have your name deleted from our mailing lists, please contact us as indicated below.
We are using a third party technology to remarket our website/products based on your behavior while using this site. Note that only non-personally identifiable information is used in this process. This means that depending which pages you visit on this website, your browser can become part of an audience, thus be exposed to our ads though third-party ad networks (including Google) across the Internet.
You can opt out of being included in remarketing by sending email to [email protected]
We do not disclose personal information about identifiable individuals to advertisers, but we may provide them with aggregate and/or anonymized information about our users to help advertisers reach the kind of audience they want to target. We may make use of the information we have collected from you to enable us to comply with our advertisers’ wishes by displaying their advertisement to that target audience.
You can visit the Services without providing any Personal Data. If you choose not to provide any Personal Data, you may not be able to use certain Shady Pets Services.
Where and how we store your personal information:
Unsolicited information and public forums:
You are responsible for any public publishing of information including Personal Data (for example on a discussion forum). Please remember that this may mean third parties gaining access to that information, for which you will be responsible.
Shady Pets does not knowingly
collect Personal Data from children under the age of 13. If you are under the
age of 13, please do not submit any Personal Data through the Services. We
encourage parents and legal guardians to monitor their children’s Internet
never to provide Personal Data on the Services without their permission. If you
have reason to believe that a child under the age of 13 has provided Personal
Data to Shady Pets through the Services, please contact us, and we will
endeavor to delete that information from our databases.
Links to Other Web Sites:
the Services. The Services may contain links to other web sites not operated or
controlled by Shady Pets (the “Third Party Sites”). The policies and procedures
we described here do not apply to the Third Party Sites. The links from the
Services do not imply that Shady Pets endorses or has reviewed the Third Party
Sites. We suggest contacting those sites directly for information on their
Shady Pets takes reasonable steps to protect the Personal Data provided via the Services from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, no Internet or e-mail transmission is ever fully secure or error free; any transmission is at your own risk. In particular, e-mail sent to or from the Services may not be secure. Therefore, you should take special care in deciding what information you send to us via e-mail. Please keep this in mind when disclosing any Personal Data to Shady Pets via the Internet. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorized access.
Registered Shady Pets users will have an account name and password which enables you to access certain parts of our Services. You are responsible for keeping them confidential. Please don’t share them with anyone.
Other Terms and Conditions:
Your California privacy rights
Under California law, California residents who have an established business relationship with us may choose to opt out of disclosure of personal information about them to third parties for direct marketing purposes. If you choose to opt-out at any time after granting approval, email [email protected].
To keep your Personal Data accurate, current, and complete, please contact us as specified below. We will take reasonable steps to update or correct Personal Data in our possession that you have previously submitted via the Services.
You may contact us as follows: [email protected]